When you hit a roadblock in your business—whether it’s “I need a better logo” or “I need to send better emails”—you have two choices: Hire a human or buy software. Both cost money. The smart merchant knows when to leverage automation and when to leverage talent. The SaaS Hub offers a framework for this decision.

Use Apps for Repetitive, Logical Tasks:

Inventory Management: A human will make math errors. An app won’t.
Backups: Don’t rely on memory. Use an app like “Rewind” to back up your store daily.
Upselling: A human can’t ask every single website visitor to buy a second item. An app can.
Reviews: Automated collection is far superior to manual outreach.
Hire Freelancers for Creative, Strategic Tasks:

Copywriting: AI is good, but a human copywriter understands nuance, humor, and brand voice better.
Design: Apps like Canva are great for templates, but for a unique brand identity or custom packaging, hire a professional designer.
Coding: If you need a custom feature on your theme, don’t try to hack it with 5 different apps. Hire a Shopify Expert developer to code it cleanly. It is a one-time cost vs. a monthly app subscription, and often faster.
The “Who” vs. “How” Method: When you have a problem, ask “Do I know how to do this, but just don’t have time?” (Hire a Virtual Assistant). Or “Do I have no idea how to do this?” (Hire an Expert).

Where to find them: Use the Shopify Experts Marketplace for vetted talent. Upwork and Fiverr are cheaper but hit-or-miss. For apps, always start with the Shopify App Store and check the reviews on The SaaS Hub.

Budget Rule: Invest in apps that generate revenue (marketing, upselling). Invest in humans that build assets (brand, content, code).