I’ve been exploring social media influencer marketing as a core part of our growth strategy this year, but I’m not sure what’s currently working and what’s outdated. The landscape is changing fast—new platforms, shifting algorithms, and a different kind of audience engagement than just a few years ago.

Is it still better to work with niche micro-influencers for trust, or are mid-tier creators offering better reach and conversion?

How do you decide which platform to focus on now, TikTok, Instagram, or something newer?

Also, how do you measure real success from these campaigns? Are sales the goal, or just brand exposure?

Would love to hear how others are approaching influencer marketing in 2025. What’s working for your brand, and what would you avoid if starting over? Let’s share notes and learn together.